A few final ad ideas
As most of you have seen, I’ve had a really fun time shooting some adverts for adidas Golf. My campaign has been built on clever ways to show off product features as opposed to simply stating them. A few examples thus far include:
http://www.youtube.com/user/adidasGolfUSA#p/u/0/kHGuTFhPwf4
I thought up a few more ad ideas over the past day and figured I’d give them each a quick write-up:
Sergio starts Twitter:
Scene 1: Sergio Garcia arrives in a new town and sends out a tweet asking “what is there to do here?”
Scene 2: Sergio starts seeing tweets about places to go
Scene 3: The places are crazy but Sergio goes anyway. He goes scuba diving, sky diving, running with the bulls, eating bugs…
Scene 4: Cut to other adidas Golf pros all on their phones together sending tweets to Sergio and laughing at him
End card 1: adidas Golf apparel and footwear…equipment for any condition
End card 2: On (specific date) tweet what you’d like to see Sergio do @TheSergioGarcia
The idea here is to show that adidas Golf apparel works everywhere and generate interest in a twitter event where users can interact with Sergio by recommending activities that he can do. Sergio will have a film crew follow him that day that will follow him as he does some of the suggested activities. This should generate quite a bit of social media interaction.
Golf shoes with ThinTech:
Scene 1: Very tall man (perhaps an adidas basketball player) puts on some generic golf shoes
Scene 2: Tall man is shown in various scenarios where his head hits things (ie. signs, door jams, trees…)
Scene 3: adidas tour pro hands him a pair of adidas Golf shoes with ThinTech
Scene 4: Tall man can now walk anywhere he wants without hitting his head (happy go lucky music in background)
End card: adidas Golf Tour 360 with ThinTech…lower is better The idea here is to make a bit of a joke about how ThinTech keeps you lower to the ground. I’ve always found that a bit of humor goes a long way in making an ad memorable.
Hope you enjoyed watching these as much as I enjoyed making and writing them!
I have at least 3 post-trip interviews set-up at this point, so hopefully I’ll going on with good news!
I’ll write again tomorrow.
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chris dukeminier
www.facebook.com/cdukeWITW
www.twitter.com/chrisWITW
Chris
like the Ad ideas…the interactive ad could be a big winner and one that could be transferred across all the Adidas sports, brands and athletes. In the world of sport fans yearn for that connectivity with the stars of whichever sport they follow, social media can provide that (for free for consumers/fans); an ad that is created by the fans, even run in conjunction with a competition – ‘if your idea appears in the advert you’re in with a chance to win a lesson with Sergio’ I think would be a big success.
Good luck getting on the final leg in your push for the job.
Awesome ideas and as usual very creative. The idea with Sergio is great and he seems like the kind of guy who would like it also! Your ideas remind me of how excited everybody gets to around superbowl time. Everybody can hardly wait for the ads. Fun and humorous ads go a long way just as you said.
WOW … congrats on leading the score in Canada and the current overall score!! This is getting soooo exciting! Best wishes for the final challenges in the USA and with the final ad ideas! All of your creativity, efforts and people skills will take you a long way …!!